Rotating Carousels

• Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors
  by Kara Pernice from Nielsen Norman Group

  Summary: Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large- or small-view ports, people often scroll past carousels. A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.

Harvard - Carousel to No Carousel