## Creating Links

Build confidence by making your links predictable and differentiable.

- Predictable
  - Am I getting 'closer' to my goal?
- Differentiable
  - What is the difference between clicking here or clicking there?

- Do
  - Be descriptive
    - Link several words or a phrase, not just one or two words
- Do Not
  - Lie or Mislead
  - "Click Here"
  - Find out more in this knowledge base article