## Audience(s)

- Who are they?
- What are their goals?
  - their information needs
  - tasks/actions they are performing

### Know Your Audience

- Be clear on who you are building for. Understand their needs.
- User testing, market research, focus groups.
- Feedback from users. Pay attention to what your users do, not just what they say.
- Keep in mind that as number of target audiences increase, difficulty of web design increases.