How has the web changed?
A brief look at Southwest Airlines website evolution
1999 - September


- Physical Desk
1999 - October


- Main categories and functions
- What's New
1999


2002


- Culture
- Quick Links
2002


2006


- Travel Tools as icons
- Hot Deals
2006


2007


- Travel tools as panels
- Main imagery chages
2007


2009


- Travel Products
2009


2010


- Travel Products expanded, multiple locations
- Travel tool panels
- Mega footer beginning
2010


2015


- Less is more
- "Action" or "Do" panel clearer
- Social media links
2015


2022


Screenshots from my collection and from Internet Archive Wayback Machine