Creating Links

Build confidence by making your links predictable and differentiable.

• Predictable
  • Am I getting 'closer' to my goal?
• Differentiable
  • What is the difference between clicking here or clicking there?

• Do
  • Be descriptive
    • Link several words or a phrase, not just one or two words
    • Use "title" attribute to elaborate
• Do Not
  • Lie
  • "Click Here"