Audience(s)

• Who are they?
• What are their goals?
  • their information needs
  • tasks/actions they are performing

Know Your Audience

• Be clear on who you are building for. Understand their needs.
• User testing, market research, focus groups.
• Feedback from users. Pay attention to what your users do, not just what they say.
• Keep in mind that as number of target audiences increase, difficulty of web design increases.