Audience

• Who are they?
  • language, vocabulary
  • technology profile
  • Web experience
• What are their goals?
  • What are their information needs?
  • What are they trying to do?

Know Your Audience

• User testing, market research, focus groups.
  Jakob Nielsen's Alertbox: Why You Only Need to Test with 5 Users
• Be clear on who you are building for. Anticipate their needs.
• Feedback from users - chew before you swallow!
  Alertbox: First Rule of Usability? Don't Listen to Users
• As target audiences increase, difficulty of Web design increases.